In this opinion piece by Juan Andres Santelices, representative of Paccari Chocolate in the UK, and founder of Fair Business Alliance Ltd, you’ll find the argument that Fairtrade has become a sticking plaster for an unjust and colonial chocolate industry. Juan Andres has over 30 years’ experience working in ethical, fair and sustainable trade with micro and small farmers organisations, in south and central America and South Pacific Islands.
It has never been more crucial for enterprises to prioritise environmental and social well-being in order to lead a new economy and create a more sustainable and equal world.